How Do I Upload Art Prints to a Website
When I graduated from art schoolhouse, I had mastered color theory and brush techniques and composition—but didn't know the outset thing about business. How can I sell art and paintings online? How would I market myself? What steps did I need to take to sell my art? How should I price my work, and what would I charge for shipping? At the time, the creator tools and channels to amplify and sell your own art online were practically nonexistent.
In my very first week as a working artist, I learned a hard lesson: to succeed in fine art, you must also succeed in business.
For gallerists and curators, the shift in how we purchase and sell in the last two decades has allowed these businesses to correspond more artists and expand into selling affordable art prints online to reach larger audiences worldwide.
How to sell fine art online
Whether you're a creator or a curator looking to brand money selling fine art online, this how to sell artwork online and in person guide is for you. We consulted experts and successful artists for their advice on everything you demand to know to sell your art, from marketing to pricing to aircraft. You lot tin likewise utilize this guide to larn how to sell your photos online equally art.
Meet the fine art experts
We reached out to experts in the art globe—two artists and a gallerist—actively making their living by selling art online and asked, "how practise you sell art online?" amongst other things. In this guide to selling your own artwork, their anecdotes will be woven into applied and actionable advice for any creative entrepreneur.
Cat Seto, owner and artist, Ferme à Papier
True cat Seto is an artist and author, and the founder of Ferme à Papier, a San Francisco–based studio and boutique representing unique goods from independent Due west Declension designers. Her stationery has appeared in multiple publications and landed her partnerships with brands similar Anthropologie and Gap. Prior to the pandemic, Cat closed the retail arm of her concern to refocus and find a new location. The contempo detest crimes targeting the AAPI (Asian American and Pacific Islander) community accept influenced her demand for change. "I accept decided that I am at a time and place in my business in which my collections demand to represent themes which matter to me and those around me," she says.
Maria Qamar, artist, Hatecopy
Take note of our next expert especially if y'all want to know the all-time manner to sell paintings online. Most famously known past her artist moniker, Hatecopy, Maria Qamar quit her advertising career to focus on art when her popular art paintings began to catch fire on Instagram. The success didn't happen overnight. "I did contract work here and there," says Maria. "When you lot're starting out, you're earning goose egg dollars." Her full-time job, however, taught her business skills that were critical to selling her own artwork, getting off the footing, and marketing herself every bit an artist. Now she works total time on her fine art, selling her own artwork in multiple formats, from art prints to printed merch. She besides published a book, Trust No Aunty, in 2017.
Ken Harman, curator and gallerist
Ken Harman is the homo backside the art empire that includes Spoke Fine art, Hashimoto Contemporary, and publishing company Paragon Books. Together, these businesses represent many global artists through physical galleries, online shops, and pop-up exhibitions. Unlike Maria, Ken didn't have a chance to transition slowly at the start. When he was unable to secure a temporary pop-up location for a curated show, he signed a two-year charter on a space. "I really didn't accept any other options," he says. "I simply pulled the trigger."
What'southward right for you: selling your own art or selling works by other artists?
There are two ways for how to sell your art: create or curate. True cat built her career on both by creating and selling her own piece of work and representing the work of others in her boutique. Which one is correct for you? Let'due south explore the two avenues in this guide to how to sell artwork online.
As an artist, you are the creator, producing original art and/or reproductions of originals and selling directly to your customers or indirectly through a gallery, retail partner, or agent. It's never been easier for artists to sell directly, with emerging creator tools popping upwards seemingly every twenty-four hour period. Depending on your manner and medium, choose a sales channel where your desired audience hangs out. This is arguably the easiest way to sell art online for many.
Maria runs her own online store, where she sells prints and merchandise, eliminating the middleman and keeping her costs low. But she also leans on relationships with experienced galleries for exhibiting and selling own artwork. If y'all're learning how to sell your art, note that galleries can expose your work to new audiences. They may also take admission to resources and professionals to aid promote, exhibit, handle, and ship artwork.
Curate
If you're not personally an artist but you have a great eye and a dearest of the art world, you can still get into the game of selling art every bit a curator. Some artists may exist disinterested in marketing or figuring out the best mode to sell art online and instead rely on gallerists, curators, and retail partners to handle this aspect of the business. Equally a partner to artists, you brand a percentage of the selling price in exchange for your business knowledge and service.
There are several ways to work with artists to figure out the best mode to sell art online for yous—be it selling originals or prints to licensing works to be printed on merchandise or used in publication. "Virtually galleries offer an industry standard 50% assignment split up for original art," says Ken. "The artist provides the artwork, we do our best to sell information technology." Spoke as well operates its ain print shop, selling limited-run prints of works past the artists it represents—offering a wide range of price points for their fans.
What art to sell: originals or reproductions?
Every bit an creative person, y'all may choose to sell your art, reproductions of that work, or both. The all-time way to sell art online volition depend on the nature of your fine art and your called medium. Fine artists using classic mediums and selling at high cost points may choose to just sell originals, for instance, while digital fine art, which can be reproduced without loss of quality, is great for prints and merch. Notwithstanding, most art created in 2D mediums accept multiple options for generating unlimited sales on a unmarried work.
🎨 Consider the following options when determining the best way to sell your art online:
- Original art such as paintings, drawings, illustrations (Note: yous can sell both the original art besides every bit prints of the same piece of work.)
- Limited- or open-edition prints (framed, unframed, or prints on canvas)
- Digital downloads (desktop wallpaper, templates, print-at-home art, etc.)
- Custom fine art fabricated to club from a customer asking or commissioned by a business (Note: Mostly, this art would exist one of a kind and not sold again as a reproduction.)
- Merchandise (your art printed on hats, mugs, t-shirts, enamel pins, greeting cards, stationery, etc.)
- Repeat prints on textile, wrapping paper, or wallpaper
- Licensing work to other brands or publications (dandy for illustrators and photographers)
- Collaborations with brands (express drove sold through the partner brand's store)
Some mediums, like sculpture, are more difficult to reproduce or use for trade applications—y'all may consider a different road if you're interested in the easiest way to sell art online. But for those impossible to scan and print, at that place are nonetheless ways to generate additional income from a unmarried design. For case, clay works may use the same mold to generate like pieces, and 3D designs can be created over and over with a 3D printer.
Reproductions of art: open or limited edition?
Reproducing art on t-shirts, mugs, or fine art prints means that a single piece of work can behave fruit indefinitely. If you're looking for how to sell artwork like paintings as prints, there are pros and cons. You can choose to sell an unlimited number of products (otherwise known equally open up edition). Notwithstanding, some galleries, like Spoke, opt for a limited edition model when yous sell your art (there are only a certain number of prints produced) on many of the works they represent.
The event is much like that of a limited time offer—creating a sense of scarcity and urgency is an excellent marketing strategy. For Ken, all the same, the decision to limit print runs goes deeper. "Nosotros work really hard to discover things that are very special to sell. Things that are special should be treated like they're special," he says. While Spoke may be able to brand more money selling prints equally an open edition, the choice to limit them adds to the value of the fine art.
Limited edition has its drawbacks, however. "A lot of the things that we sell have secondary market values," says Ken, meaning that limited edition pieces may sell for inflated prices on the resale market place (recollect limited-edition sneakers) considering the need is high. To help minimize reselling, Spoke will limit quantities of certain prints per customer. Information technology's also built a blacklist of known resellers. "Making sure that the real fans are actually the ones who are able to get the things that we sell is always a priority," Ken says.
How do you print fine art and choose printers?
Understanding how to sell your artwork comes down to getting very friendly with a printer, whether that's your calm inkjet or a company that handles the task for you. There are multiple options, from DIY to completely easily off, to help you sell art prints and other merch to your audience.
DIY press
It's possible to start selling your ain artwork by creating quality prints yourself with the high-quality paper, ink, and dwelling house office printer. As a new artist, this method tin can keep costs low, but information technology'due south not the way to go if you want to know how to sell your art sustainably so you can scale over fourth dimension. "In the beginning, I would print, package, and deliver by hand every unmarried poster that was ordered," says Maria. "At some point the volume became and so much that I couldn't make time to draw. I was spending all of my days delivering and in transit." This method is unremarkably limited to selling art prints on newspaper, but some specialty printers may allow you to print on sail paper or fabric designed specifically for this purpose.
Using a press company
A local or online press company can reproduce your work en masse and tin can fifty-fifty offer bulk discounts if you lot are printing many of the aforementioned piece. This can exist the best way to sell art online if you have a minor itemize of just a few works that you lot sell consistently and have a budget to purchase inventory upfront. With this method of how to sell artwork online, you volition however be responsible for your own packaging and shipping.
It'south important that nosotros are the terminal sets of eyes inspecting, packaging, and shipping the product to our customers.
Cat Seto, Ferme à Papier
While a print-on-demand model for custom clients and orders is the best fashion to sell your fine art online for Cat, she ofttimes prints large batches for collection releases. In either case, the prints arrive at her studio first, rather than shipping directly to the client. "Information technology's important that we are the last sets of eyes inspecting, packaging, and shipping the product to our customers," she says.
Print on need
Print on demand is the near hands-off and versatile of options and possibly the easiest way to sell art online, specially if you plan to sell your work printed on merch like t-shirts or caps. Print-on-demand companies more often than not integrate with your online store and allow you lot to upload your designs, which are then printed and shipped direct to each customer when you receive an order. This is a dandy choice if you want to know how to sell artwork on a budget, as there is fiddling upfront investment with no need to buy equipment or inventory.
When the number of orders exceeded her capacity to print and ship work herself, Maria upgraded to using a print-on-demand company. "All I have to exercise is upload and let information technology do the work for me," she says. "At present I tin focus on actually creating the artwork and connecting with people."
💡 Tip: Before y'all start selling your ain artwork this way, asking samples from the printer then yous can inspect the colors and quality of the print. This is peculiarly of import if printed items will be sent straight to your customers.
How do y'all photograph and scan art?
Photographing and representing your products clearly and accurately is important for any online concern. Without the ability to feel a product, customers need to get the best sense of what they're buying through clear and detailed images. Selling art online is no exception.
"If you accept a bad epitome of your work or the epitome doesn't correspond the work accurately, y'all're going to accept a harder fourth dimension selling it," says Ken. Or, you'll be stuck dealing with unhappy customers and processing returns.
Product photography when you sell your art is a piddling trickier than other products, and a basic light setup may all the same cause glare or color irregularities. Consider hiring a professional to shoot larger works or fine art with any three-dimensional or glossy elements.
If you lot have a bad image of your piece of work or the image doesn't stand for the work accurately, you're going to have a harder time selling it.
Ken Harman, Spoke Fine art
For 2D works, however, Ken recommends scanning as an affordable and effective alternative to photography. Though his facility has a photography setup for shooting art, many artists submit their works to Spoke as scans considering they need the digital file for their own athenaeum anyway. "The most cost effective style to do that is to get a desktop scanner and scan the work in parts and stitch it together digitally," he says. "If you've got a piece with a high-gloss coating or a resin, that's a footling tricker, but for the majority of works on canvas or paper, information technology's pretty easy."
If you're selling merch or other products that feature your fine art, the full general rules of product photography employ. Have clear shots from multiple angles also equally zoomed-in shots to prove texture and item. Lifestyle photos (your product in a scene) are great for your dwelling house page and social media and help to evidence scale. Print-on-demand companies ofttimes provide mockup images you can employ on your product pages in lieu of or in improver to photography.
📚 Read more:
- Product Photography: DIY Guide for People on a Budget
How do you lot build your brand as an artist or art curator?
As an artist learning how to sell your artwork, your brand may evolve equally a natural extension of your fine art. Your chosen style and medium volition define you equally an artist and you will naturally attract fans and buyers based on this alone. Notwithstanding, there are many decisions yous will need to consciously make when you start to think of yourself equally a business organization as well as an creative person.
Because fine art is a personal and sometimes emotional purchase, your story every bit an creative person could be a factor in someone's determination to purchase. And other business assets similar packaging and site design should mirror or complement the visual aesthetic of the work itself.
🎨 Inquire yourself the following if you're interested in selling your ain artwork:
- Do you create and sell art under your own proper name, a pseudonym, or a make name?
- What's your brand story? How much of your personal story will you tell?
- Do y'all accept a mission, values, or a cause that you want to communicate through your brand?
- Exterior of the art itself, what is the visual management of the make? What's the tone of your communication?
- What branding assets practise yous need? Even without graphic pattern skills, you tin can generate a logo with costless tools.
The reply to these questions will assist yous build a set of brand guidelines that volition dictate many of your decisions going forward: branding, website blueprint, marketing materials, etc. If y'all eventually scale your business, these guidelines will assist you lot maintain brand consistency as you lot delegate tasks to staff or other partners.
In collaborating, I think information technology'south of import to not just stay truthful to your brand, but to be able to mind and be proactive to whomever you are collaborating with.
Cat Seto, Ferme à Papier
For Cat, the causes closest to her heart are central to her make. While she is currently refocusing to work on themes that support the AAPI community, this isn't the first time she's made a statement with her work. Ferme à Papier launched a Saving Faces drove highlighting the stories of women and underrepresented groups.
Cat's brand values influence the types of projects she takes on with brands and clients. "In collaborating, I recollect it's important to non simply stay truthful to your make," she says, "only to be able to listen and be proactive to whomever you are collaborating with."
📚 Read more:
- How to Offset Your Own Brand From Scratch in 7 Steps
- A Guide to Brand Storytelling [Complimentary Worksheet]
How do yous set prices for your fine art?
How exercise you sell fine art online—and make money doing it? Making a living as a working artist is possible if you lot know how to value and price your work. Pricing art is challenging considering it doesn't necessarily fit neatly into typical pricing strategies.
Pricing original art
The best way to sell art online and in person is to be profitable—and you have to price your art accordingly. If you're simply beginning to experiment with how to sell your art and don't have a widely known name in the fine art globe, you can outset with a uncomplicated formula to price your original fine art: your time and labour costs + material costs and other expenses + your markup (profit). For this method, you will demand to assign yourself an hourly wage. Information technology is typical for artists to undervalue their time and work, particularly at the get-go.
Knowing what your products correspond and what you lot aren't willing to compromise are cardinal components in driving decisions about pricing.
Cat Seto, Ferme à Papier
Where the formula higher up fails is that the value of art is subjective and non necessarily dependent on concrete details like material price or labour hours. Famous artists can fetch exponentially more for a piece that has roughly the same creation costs as that of a new artist. Bank check the market to compare your pricing to like artists at similar levels and conform accordingly.
Recollect that if you are selling through a gallery, that business will usually take half of the concluding selling toll. You can ordinarily piece of work with gallerists, who are experts at valuing and pricing art, to ready a price that makes sense for you, the gallery, and the market.
Pricing art prints
Selling art prints or other types of reproduction can follow a more than simple pricing formula: the cost of press + your cost to sell and market the print + your markup. Your markup may be on a calibration depending on whether you sell open- or limited-edition prints.
"Knowing what your products stand for and what you aren't willing to compromise are key components in driving decisions near pricing," says Cat. For her, printing on sustainable paper was a must-accept, even though it would drive upwards material costs and ultimately the retail toll. Communicating these decisions to the customer is important, especially if your prices are higher than boilerplate.
📚 Read more than:
- How to Toll Your Product: What Y'all Need to Know Nearly Pricing Before You Launch
- The Cost Is Right: 13 Strategies for Finding the Ideal Price for Your Products
- Product Pricing: five Steps to Set Prices For Wholesale and Retail
How practise you lot sell fine art online with your own ecommerce store?
The best fashion to sell your fine art online is through your own ecommerce shop. First, take a few minutes to create your store. At this point, you can set up information technology upwards every bit a trial and tinker with it for two weeks before committing. You've already done a lot of the work if you've established brand guidelines, pricing, and business model (originals, prints, or merch)—this function is simply assembly.
Go started selling fine art online and try Shopify free for 14 days
Store design and themes
When setting up your online art store, cull a Shopify theme that lets your art breathe–large images and lots of white/negative space. Themes are like templates that y'all build upon, layering in your ain images and copy, and tweaking colors and layout to suit your business.
🎨 Some of our theme picks for selling art online:
- Narrative (complimentary) is a theme for storytellers, allowing your creative person persona to live front and center.
- Editions ($) is an airy theme that gives assuming artwork the breathing room it deserves.
- California ($$) is a clean theme that lets your fine art be the star. Information technology's neat for large collections.
- Highlight ($$) is a bold theme with slideshow and parallax scrolling features that are swell for visual storytellers.
- Artisan ($$) is an ideal theme for artists who sell custom piece of work and commissions.
Shopify is the easiest style to sell art online. It'due south designed and so anyone tin can fix a custom online store with no coding or pattern skills necessary. Nevertheless, if you're interested in customizing your theme fifty-fifty further to suit your business, consider hiring a Shopify Skillful to help you with design or development piece of work.
📚 Read more:
- All-time Ecommerce Website Designs: 27 Exceptional Sites
Apps for fine art stores
The Shopify App Store is packed with apps that plug directly into your online shop to solve specific pain points, add unique features, and help you lot run your store more than effortlessly—allowing you to focus on the creative aspects of the business.
🎨 App suggestions to help sell your fine art online:
- Print-on-demand apps. If you sell your artwork via prints and merch, apps like Creativehub, Printful, or Printify can sync with your store, taking the brunt of shipping and fulfillment out of the equation.
- Gallery apps. An app like POWR Prototype Gallery tin can feature past or out-of-stock works, serving as a portfolio or full catalog of your piece of work for galleries or brands looking to partner with you.
- Social marketing apps. As a creator, you may lean toward visual social media platforms like Instagram to help market your products and build an audience. Go along site content fresh with an app like Instafeed that pulls Instagram images into a gallery on your site.
- Production folio apps. If y'all're offering a specific piece of artwork with overlapping options (size, frame or no frame, paper type, etc.), use an app like Bold Product Options to layer item variants.
📚 Read more than:
- The 27 Best Free Shopify Apps for Your Store
Where tin can you sell your art online?
What'south the best identify to sell art online? Bated from your own online store, information technology'south the place where your platonic customer is already hanging out. If you lot have amassed a post-obit on a detail social channel, for example, that might be a swell place to start.
Where to sell your art online:
- Online marketplaces like Etsy or eBay tin plug straight into your online store, allowing you lot to sync sales and achieve wider audiences.
- Social selling channels let you sell directly to fans who are already following yous on their preferred platforms. Create customizable storefronts on Facebook and Instagram that integrate with your Shopify store.
- Wholesale to other online boutiques and galleries. Yous can browse wholesale markets similar Handshake to find uniform retailers that desire to sell your art.
True cat now sells her work through multiple channels, simply she cautions to beginning slow if you're but learning how to sell artwork. "Having multiple avenues came equally an evolution to what first began as a wholesale business," she says. While her retail channel is on pause for the moment, she now sells directly to client and works on custom projects for clients and brands in addition to her wholesale business organisation. "If I had tried to balance all of these from the onset," she says. "I believe I would have been overwhelmed."
Gallery exhibitions, pop-ups, and offline events for selling art
How to sell your artwork isn't limited to online—y'all tin sell via physical retail too. Because Maria works often in traditional mediums, much of the impact of the texture and scale of her piece of work gets lost digitally. "It's bodily physical work, so when nosotros practice exhibits, you can walk into a gallery and encounter that I'm a existent person that has technical skills that can do paintings and large scale installations," she says. Artists tin too connect with fans and find new audiences by taking work offline. Y'all tin can employ in-person experiences to drive people back to your online store.
🎨 Consider the post-obit when selling your ain artwork:
- Partner with a gallery to exhibit work.
- Expect into local art markets and events, and set up a one-fourth dimension or semi-permanent booth.
- Consign or wholesale with art, gift, or lifestyle retail stores, or set up a pocket-size pop-up within an existing store.
- Open your studio to the public when you launch your website, or keep consistent weekly open-studio hours to invite fans into your process.
- Run a pop-up shop (partner with other artists to reduce costs).
- "Lend" or consign work for décor to emerging retail businesses similar cafés in exchange for the exposure.
Before Ken opened his permanent gallery, he dabbled in pop-ups equally a ways to build his reputation as a gallerist and validate the business idea, simply has never allow go of the physical function of the concern. For those selling original works, some element of in-person experience is critical, says Ken. "It's very rare to observe a successful art gallery that functions entirely online."
However, advances in engineering science like 3D and AR for online stores and the acceleration in digital experiences brought on by the pandemic may mark big changes for the art world in the future. It'south important to follow consumer trends while you larn how to sell your art and grow your concern.
Tin can you work with galleries to sell your fine art?
Aye, you lot tin can work with galleries to sell your art on your behalf. If you're not interested in how to sell your artwork yourself and instead adopt having your art represented by a gallery—or even in improver to selling prints on your own site—in that location are a few dos and don'ts:
✅ Practise check out the gallery's social media accounts. "If y'all have more than followers than that gallery does or that gallery doesn't have a lot of followers, that may give you pause," says Ken. A gallery should be able to give you lot a wider exposure than you tin get yourself.
❌ DON'T approach a gallery via social media. "You'd exist amazed at how many people try to submit to us via Facebook Messenger or tag us in a post on Instagram and inquire us to look at their work," says Ken. "While social media is a major focus for u.s.a., that's only not a very professional mode to come across if you're an artist."
✅ Do your research and contact only those galleries who correspond work in line with your own style. "Y'all can't sell street art to somebody who collects impressionism," says Ken.
❌ DON'T sacrifice quality for quantity. "It's frustrating when an creative person who's hoping to grab our attending tags us and 20 other galleries all in the same post." Select the superlative few galleries that you want to piece of work with about and send individual outreach to each.
✅ DO your homework. "Find the name of the director or the curator for the gallery," says Ken. "Being able to personalize an email is a great first pace in that process."
How do you marketplace your fine art store?
Many artists like Maria started on social media as the all-time way to sell art online, growing a following first before launching a store and monetizing their work. The channel where yous've gained the most traction in the beginning is a natural place to spend your energy and marketing dollars start.
🎨 More ideas to get traffic to your site—and make sales:
- Run paid ad campaigns on platforms like Google or Facebook.
- Invest in organic social by producing consistent content and engaging with fans and art communities frequently.
- Run contests or offer sectional discounts to social followers (bonus: use these to assist build your e-mail listing).
- Reach out to influencers and press when you launch your site or a new collection. As you scale, you may opt to outsource to a PR firm.
- Employ content marketing to drive organic traffic. Use your expertise to create content around art, how-tos, backside the scenes, etc., either through a blog, vlog, or podcast.
- Larn about SEO to aid improve your store's discoverability.
- Drive exposure with offline marketing. Participate in art shows and markets or work with a gallery to expand your accomplish to new, larger audiences.
📚 Read more than:
- Increment Website Traffic: twenty Depression-Cost Ideas
- SEO Checklist: How to Rank a New Website
- Actuality Sells: A Beginner's Guide to Marketing on TikTok
- Press Kits: How to Create A Hype Media Kit
How do you package and ship art?
Equally fine art is visual, you should pay attention to the smallest details, downwardly to how your art is packaged and shipped. Art that arrives undamaged is the bare minimum—requite your customers an experience that matches the quality and care you put into your piece of work. As art can be fragile, follow these guidelines for ensuring your piece of work arrives safe and audio.
DIY shipping art
If y'all are shipping original art, or elect to ship prints and canvases yourself, rather than through a impress and fulfillment company, take actress precaution with your packing. Larger prints and posters are best shipped in cardboard mailing tubes, and smaller prints in rigid cardboard mailing envelopes. Use glassine (a h2o and grease-resistant paper) or clear cellophane sleeves to protect prints within the packaging. Remember: the all-time way to sell your art online is to make certain it arrives in mint condition as a blank minimum.
Shipping expensive and oversized original artwork
Framed works and canvases require boosted precautions—they're certainly not the "easiest" way to sell art online in terms of aircraft. Packaging supply shops offering packing and shipping materials similar cardboard corners and specialty box sizes designed specifically for art.
If y'all're shipping original piece of work to a gallery or art collector, at that place are ways to cut costs. "The price to transport an oversized painting that's stretched on a canvas tin can be pretty substantial," says Ken. "Sometimes what nosotros do is unstretch a sail, roll it in a tube, and transport it that way, which dramatically lowers the freight costs. Then we tin have the canvas stretched locally."
Shipping art direct with impress on demand
The easiest fashion to manage shipping is to not manage it at all. If yous opt to sell prints or merch merely, your printing, club fulfillment, and shipping tin all be managed by your print-on-need partner. They are able to access great shipping rates due to volume and partnerships with carriers.
Shipping insurance for fine art
Insurance is important when shipping original works, as a lost or damaged package can't be replaced. Many standard carriers offering fairly basic insurance on most packages, and if you sell your art you should look into the specific actress coverage costs and limitations of each carrier'southward insurance offerings.
If you're selling your own artwork at high price points, Ken takes additional measures to ensure the safety of the work. "Shipping anything worth more than a yard dollars is definitely catchy," he says, and suggests that artists look into using a private freight company or a carrier that specializes in art handling, despite the higher costs.
📚 Read more:
- Shipping & Fulfillment 101: A Stride-By-Stride Guide for Getting Your Products to Your Customers
Plagiarism issues and copyright protection when selling art
Artist Tuesday Bassen waged state of war on copycats—big chain stores who ripped off her original designs—by hiring a lawyer and taking her story to the media. Even so, both Maria and Ken say copycats and plagiarism are only an unfortunate reality of doing business. Maria took legal action just once, earlier shifting her perspective. "At the end of the day, it took me my whole life to larn how to practice this," she says. "If somebody is copying me, they're going to have to sit downward and somewhen larn for themselves, because sooner or later they're going to run out of ideas."
Information technology'south a sign that I'grand inspiring others and that what I'm doing is correct considering they wouldn't copy me otherwise.
Maria Qamar, Hatecopy
Maria takes Hatecopy's copycats as an indication that she's on to something."It'south a sign that I'thou inspiring others and that what I'm doing is correct because they wouldn't copy me otherwise," she says, "I'm not offended or bothered past it anymore."
For galleries that represent multiple artists and sell fine art online, copycat websites are a consistent problem. "Nosotros practise have an issue with various online sites just bootlegging what we do," says Ken. "Information technology's part of the way the world works, unfortunately. We practice our best, but information technology happens."
While copycats may be a reality, artists and businesses have legal recourse and should seek the advice of a copyright lawyer to aid protect intellectual holding before infringement happens.
The creative person as an entrepreneur
For many entrepreneurs, the best mode to sell art online is from whatsoever infinite you already accept—not some expansive warehouse or inviting storefront. Cat started her fine art business from a spare bedroom. Whether it's a basement or a kitchen table or a guest room, it can work as your launching pad. In this phase of your business concern, you'll wear all the hats: creator, marketer, packer, shipper, web designer, and customer service rep.
True cat describes this time in her own journey as lean and humbling. "Information technology gave me assurance of knowing every attribute of my business inside and out," she says, "including its strengths and weaknesses."
You could know everything about business and you could know everything about art, but information technology'southward the combination of both that really makes a successful brand.
Maria Qamar, Hatecopy
Thinking of yourself as an entrepreneur right from the get-go will be crucial to your success. You may stumble every bit a creative to acquire the business aspects, but they will ultimately help y'all grow and scale. Eventually, y'all can delegate and automate, allowing you to focus on what you do all-time: making beautiful things.
"Yous could know everything nearly business organisation and y'all could know everything virtually art, just information technology's the combination of both that really makes a successful brand," says Maria. "I am obsessed with creating that harmony."
Feature analogy by Pete Ryan
Selling fine art online FAQ
What is the best way to sell art online?
The all-time way to sell fine art online is by building your own branded ecommerce site with a platform like Shopify. You can likewise sell your piece of work on a crafts and art market place like Etsy or on social media platforms like Instagram and Facebook Shops. Understand where your target customers like to store to find out the best place to sell your art online.
Is selling art online profitable?
Yep, selling art online can be profitable if you're intentional about your pricing and marketing strategies. Selling fine art online has become more than accessible with platforms like Etsy and Facebook, which enable ecommerce. Note: When y'all sell on your own online store built with a platform like Shopify, y'all don't have to pay marketplace fees.
How tin I sell my original art online?
Selling original art online is even so possible through your own branded website. Price point for original art will be much college, and so it's of import that you build a stiff, loyal audience for your work. Diversifying your sales channels, like likewise working with a gallery, will aid you broaden your exposure every bit an artist.
What art sells the most?
This is a tricky question because art is very broad and subjective. Selling prints of your work tin be very assisting because you lot can continue to generate income from a single piece. Lower price points (versus original art) hateful you likely can sell more volume. Curators should follow trends in art and design to help sympathize what art collectors and potential customers are buying, then work with artists that have high success potential. Equally a creator, you should lean into the style that you practise best and build a following from in that location.
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Source: https://www.shopify.com/blog/211990409-how-to-sell-art-online
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